Let's build your offer.
A clear, simple walkthrough to package your work in a way that makes people want to buy it.
First time here?
Start with the guide... it takes about five minutes and will make everything in this tool make sense.
Ready to build?
Jump straight in and build your offer.
Before you build anything... read this.
It'll take five minutes and make the whole process make sense.
Most struggling artists are sitting on really good work and still making less money than they should. The simple truth is it's not because your work isn't good or that the market is bad... it's just because you've not been taught how to package what you create in a way that makes someone want to purchase it.
One thing worth saying upfront
If you've spent any time working with galleries, markets, or the traditional art world, you've probably been taught a certain way about pricing and selling your work. We're not playing that game here.
What this tool is built on are tried and true marketing and pricing psychology principles that have worked for decades across every industry... not just art.
My personal belief is that if the art world stopped trying to be so exclusive and started meeting everyday people where they're at, we'd see a lot more artists actually making a living. That's what I'm here to help you do. Not fit into someone else's world... but bring people into yours.
Your offer isn't just your art. It's how you package it.
This tool is going to walk you through creating that package step by step.
What you'll do here
With this tool, you're going to:
- Pick a type of offer that fits where you are right now.
- Decide which pieces will go in it.
- Figure out what your work actually costs you to make.
- Set a price that means you're profiting from your time and effort.
It's also designed to help you look at the audience you have in front of you right now, the prices you're working with, and everything in between... so you know exactly what it's going to take to hit your monetary goal in this release.
By the end of the process, you'll have a complete offer you can take straight to your priority list. That's it. Let's walk through the pieces.
The four offer types
Think of these as four different ways to package and present your work. None of them is better than the others... they just fit different situations.
Bundle
You walk into a record store. The album is $20. Next to it is a version with a limited print and lyric booklet for $35. Same music. Way more world. That's a bundle.
You pair a high-value piece with something else and increase the main piece price to cover everything. The buyer feels they're getting way more than they paid for. You make more than you would have selling things separately.
Smart move: sell the bigger pieces and bundle the smaller ones underneath.
Limited Run
You're releasing a set number of pieces. When they're gone, they're gone. No bundle necessary. The scarcity is the offer.
This works especially well if you only sell originals and don't have smaller pieces to pair with them.
Experience Add-On
You're adding something personal to the purchase... a studio visit, a 30-minute call, or the sketchbook studies from the piece.
People don't just buy art. They buy connection to the person who made it. Your presence has real value. This is your chance to offer that too.
Commission Slot
You're selling access to work with you directly. Someone collaborates with you so their vision gets seen through your creative lens.
Commissions should be your highest price point. At minimum, twice what you'd charge for a painting of the same size. Always limit the spots... you only have so much time.
Not sure which one fits?
- You have a few bigger pieces and some smaller ones you could pair... do a Bundle.
- You're releasing a set number of pieces with nothing extra attached... do a Limited Run.
- You want to add something personal to the purchase... do an Experience Add-On.
- You want people to commission new work from you... go with the Commission Slot.
The pricing calculator
Here's something most artists have never actually done... figured out what their work costs them to make. Not what they charge. What it actually costs. The hours. The materials. The drive to the post office. All of it.
Your base price (your floor)
The tool will give you your base price... the floor you should never go below. Anything below that number and you're literally paying to work.
You've got two ways to calculate it:
- By the hour ... if you've never thought about pricing this way before.
- By square inch ... if you already price your work by size.
Once you know your floor, you set your own price above it. The tool will flag it if something looks off... like if your prints and originals are priced too close together, which confuses buyers more than most artists realize.
Your priority list and the 1-2% rule
Your priority list is the group of people who've already said they want to hear from you. Your email subscribers. Your most engaged followers. Your people.
Here's a realistic number to work with. A healthy, nurtured priority list will typically convert at 1-2%. That means if 1 or 2 out of every 100 people on your list buy something... you're doing well.
I know that sounds low. But here's what it tells you.
A worked example
You want to make $3,000 from a release and your main piece is $600. You need 5 sales.
At 2% that means you need 250 people on your list. At 1% you need 500.
Now you have a target and know exactly where to focus your efforts.
The tool is going to show you three ways to hit your goal:
- Grow your list.
- Increase your price.
- Adjust the goal for this release and build toward a bigger one next time.
You pick the lever that makes the most sense for where you are right now.
What you'll have when you're done
A complete offer... your piece or pieces, your price, your bundle or experience, your urgency, and a checklist of what you need to go live.
You can download the whole thing as a PDF and take it back into the program to build out the rest.
When you're ready... let's build your offer.
What kind of offer is this?
Pick the one that fits where you are right now. There's no wrong choice.
What's the main piece you're selling?
Lead with your most valuable piece. It makes everything else feel more accessible by comparison.
What are you bundling with it?
Pick something you can put a real dollar value on. If you normally sell it, it belongs here.
Let's talk about what you want to make.
Your priority list is the group of people who've already said they want to hear from you... your subscribers, your most engaged followers, your people.
Before we price your work... a quick thought.
Typically, emerging artists price around $1–2 per square inch, mid-career artists $2–4, and established artists $5 or more. But here's the thing... pricing is never really the objective.
The real question is: what do people need from you in order to want to pay this price? How deeply do they need to know you, connect with your message, and understand what you create?
Ask yourself this: if you couldn't change the price at all, what would they need from you to say yes?
Start wherever feels okay. If it sells, increase your price by 20% next time. If it doesn't, don't automatically drop the price... ask what's missing. What's the trust level? What's the professionalism level? Those are the levers that actually move people.
Price is rarely why people don't buy. It's usually everything that came before the price.
Let's figure out your floors.
Each piece below is priced independently. Fill in the numbers for one and your price appears right under it... then move to the next.
How many of your main piece do you have available?
Just what's going into this release. Not everything you've ever made.
Here's where you stand.
There's no wrong answer here. Pick what feels most doable and keep moving.
Let's build your offer.
Why would someone buy this now instead of later?
Without a reason to act, even people who love your work will say "I'll get it later." And later never comes.
Here's what you'll need before you go live.
Take this back to the program for help with each one.
Here's your offer.
Everything in one place. Download it, print it, take it back into the program.
The fastest path to hitting bigger goals is getting in front of more people and making more offers. Keep going.
