Let's build your offer.

What's the main thing you're selling?

Your anchor piece is the centerpiece everything else gets built around. We recommend a larger original or premium piece — that's where the bundle strategy works best. But pick whatever fits this release.

What are you bundling with it?

These are the supporting pieces that get included with each anchor piece sale. Select everything you're including — or skip this if it's just the anchor by itself.

What does it cost to make and ship your [product]?

Most artists are undercharging because they've never done this math. Let's fix that right now.

Here's what your work actually costs.

These are your floors. You'll never price below these numbers. Everything above this is profit.

These numbers are saved for the rest of this session.

Now let's price your work to sell.

We're suggesting each piece at cost + 20% — a fair margin on every item. On the next steps, when we bundle, we'll raise the anchor price enough to absorb the bundle costs while keeping that 20% margin intact. Items are listed highest to lowest.

Why would someone buy this now instead of later?

Every offer needs urgency. Not as a trick — as a real reason to act. Pick one or combine.

How much do you want to make from this release?

You've got real prices now. This isn't a wish — it's a target we can build toward.

Let's talk about who you're selling to.

A healthy email list usually buys at 1–2% when you make an offer. We'll use that to figure out what's realistic.

Here's the package we recommend.

Based on your list size and your prices, here's what to feature, what to bundle with it, and what to charge for the bundle. Adjust anything that doesn't fit.

Before you go live, get these ready.

This app built your pricing and structure. These are the voice pieces you'll need to bring it to life. Take this back to the program for help with each.

• Mission headlineI make art for ______ so they can ______.
• Value statement about the workNot about you — about what the work does for them.
• Your storyWhy this work, why now.
• Images of every piece in this releaseClean, well-lit photos of each anchor and supporting piece.
• Your urgency statement—
• How buyers will pay youEmail, link, PayPal, Venmo — however you collect money.
• Your guaranteeWhat happens if they don't love it?
• At least one testimonialAsk past buyers: what do you love about it, how has it impacted you, what do you tell others?

Here's your offer.