Attn: Overwhelmed artists trying to use social media to sell online.
You Don't Need A Local Market Or Gallery To Sell Your Art Every Month.
The heART Club gives you a simple online sales strategy every month, so you can get your first or next consistent sale online โ without turning you into an influencer or online guru.
From Artists Just Like You
"I've already sold six paintings."
"I gave myself a challenge โ 31 paintings in 31 days โ and just started posting every single day. I've already sold six of them, my Facebook group grew by almost a hundred people, and my sales went from about a quarter online to half. I'm feeling really pumped."
"My views went from 2,000 to 9,000."
"I started back in November and I couldn't even stand to look at myself on camera. Now I post almost every day, my views went from around 2,000 to about 9,000 โ and most of them are strangers now. I've made a couple thousand in sales, and I opened an eBay shop that got around 60 orders from people I've never met."
"I sold three pieces in my first launch."
"I did my first email launch and sold three pieces โ two people even wanted the same one, so that turned into a commission. But the biggest thing is how it feels now. Instead of selling feeling like a slog, I'm celebrating that this is part of who I am and what I'm putting out into the world."
If you want to sell more of your art online, you have to get in front of more people.
There's an old business adage:
For artists, that means it's not just about making great art โ you need the people who are hungry for what you create.
Of course, every artist and marketer has hacks, hooks, and templates that they claim will get you more followers, but there's a problem.
Most of the artists handing out those templates also make their money teaching artists.
(Yes. I knowโฆ I'm teaching artistsโฆ but hold that thought for sixty seconds.)
Their templates work for them because they need to reach artists to make sales.
But when you run their playbook, you end up with a lot of artists who love what you do, but don't buy. Why? Because you're not trying to sell tutorials or classesโฆ you're trying to sell ART.
Let's briefly talk about why you reach other artists when you take this approach.
People come to social media to be educated, entertained, and inspired.
Who's most likely to find process videos inspiring or educational?
Other artists.
And before you get mad at me, yesโฆ other artists can be buyers, but statistically they're NOT buyers of more expensive work.
So you post the process clips. You spin the canvas around. You treat your Instagram like a gallery wall. And you reach a room full of people who make what you makeโฆ all while looking like every other artist on the internet. (Sorry, not sorry.)
To come back to your point about me teaching other artists โ yes. It is true. But I'm not here to teach you my playbook so you can do exactly what I do. I'm here to help you build your own playbook so you can find the people who buy.
And with over $450,000 in art sales made by our clients (not me) in 2025, this process works.
The fastest way to make consistent online art sales is by focusing on two things:
- 1Getting in front of more of the right people.
- 2Letting them know your art is for sale.
That sounds great, Lennonโฆ but HOW do I get in front of more people and let them know my art is for sale?!
An online art sales strategy delivered to you every month, so you can get your first and next art sales onlineโฆ consistently.
"I sold a piece to a brand-new collector."
"I sold a piece to a brand-new collector who wanted something even larger than the original, and my first Reel hit 2,000 views โ my engagement just keeps climbing. It's the coaching. You've shown me how to share myself, or parts of myself, in a way that's safe to do."
"138 followers to 7,000 views."
"I went from 138 followers to a reel that hit over 7,000 views, and now I've booked my first paid workshop. I'm kind of thrilled about it."
"My first Reel got over 1,000 views."
"My very first Reel got over a thousand views โ it came straight from one of the prompts, and a few people reshared it, which helped it spread. And I was even a week behind."
But what makes my approach different isn't the strategies. It's merging your authentic voice with simple business principles.
More strategies won't get you more online sales if you're:
- 1Too overwhelmed to do the work.
- 2Copying someone else's hooks and templates without knowing what message resonates with your ideal buyer.
That's why we focus on helping you find your authentic voice as an artist, so you can finally stand out online and get more attention. When you approach it this way, marketing your art gets easier and more fun!
We also focus solely on learning to sell one piece to one person.
Here's how you'll sell your first or next art piece online, in less than 5 hours per week:
The Promise โ Here's what we'll do together to get online sales coming in the door.
We're going to simplify the heck out of your online sales process by focusing on getting you one sale from one person, and then doing that again and again. Because when you learn the basics of online art sales, the advanced stuff gets a lot easier.
Seem too simple? Good. Maybe this will help you focus on the right things instead of staying lost in the weeds. ๐
The Plan โ Here's how we'll do it.
We'll diagnose where your online art business is, and show you exactly what to focus on for the next 90 days.
Then I'll take you through my simple personal branding process that outlines your message as an artist so you can start talking directly to your ideal buyer.
Once you go through this process, you'll have your 90-day plan, your brand statement as an artist, and dozens of content topics to choose from. Our clients LOVE this process because it not only helps them know what to talk about, they start to see their work in a whole new light!
The Prompts & Resources โ This is what makes selling simple.
The Monthly Content Calendar and Prompts
Every month, you'll get a content calendar and prompts, as well as instructions on how to insert YOUR unique message into them. This is what will get you reaching the right people instead of staring at a blank screen, wondering what to post, or spending the extra hour setting up and tearing down your camera while you're trying to make art.
Each content piece takes less than 30 minutes to make, and they've brought our clients over 4x the views.
One Sales Idea A Month
Every month, you'll get one simple way to let people know your work is for sale, either via email or on social media.
You'll get the process and exactly how to run it with authenticity and heart, so you make your first online sale without ever feeling like a salesperson.
The Monthly Live Call
Once a month we'll meet live. You'll get to submit your questions, and I'll spend an hour answering them! These calls are a blast, and we learn so much from one another!
Every call is recorded, so you can watch it later if you can't make it live.
The Community
And yesโฆ there's a private community for you to interact and collaborate with other artists. One of the best ways to grow is by sharing audiences, so this is your chance to meet up with folks on the same path as you.
You'll get all this (and more) at the founding member rate of just $19 a month!
If it took you a full 90 days to see results in the heART Club, how many sales would it take to make your money back?
Enter the price of one piece that's ready to sell.
Based on a 1% social conversion rate โ the number of people who see your offer and buy.
Do you believe that, with a simple plan and the heART Club in your corner, you could make this happen in 90 days?
"I finished the whole 90-day challenge."
"I finished the whole 90-day challenge โ posting four to five times a week โ which he says almost nobody actually does. And somewhere in there it stopped feeling like a chore. Posting actually feels creative and fun now."
"I finally have a mission statement that feels like me."
"After months of wrestling with it, I finally have a mission statement that feels like me. Oh my God โ where have I been?"
"I did my first Reel today."
"I actually did my first Reel on Instagram today. Even though it's not perfect, I just did it."
Why is this so inexpensive?
Because I want to see more artists getting out from under the gatekeepers in the art industry, and building their own communities of buyers and appreciators of their work.
I've got 1:1 clients, an artist mastermind, and a group coaching programโฆ but I can only take on so many of these high-touch clients at a time.
This is my way of sharing what I teach them, with a broader audience of artists at a much lower price.
You don't need a website to use this system. You can use a PayPal link and a Google Doc!
It's trueโฆ and my systems show you how. ๐
You might be askingโฆ "Why do you focus on selling one piece online? I have a bunch of pieces I want to sell."
SO OFTEN I see artists want to do all the things at onceโฆ and when you want to do all the things at once, you get distracted.
And when you're distracted, you stop doing the things that will actually help you make online sales.
Do I want you to make tons of art sales online? Yes.
But when you work with me, you'll start by getting one online saleโฆ and then anotherโฆ and then another.
I do this for the same reason the people who taught you art started with the basics. Because when you learned the basics, the advanced stuff gets way easier.
Every successful artist online started by making one saleโฆ but when they knew exactly why they made that sale, that's when they were able to do it over and over.
"Lennonโฆ do I get direct access to you for coaching?"
The answer is noโฆ but let me explain.
This is not a coaching program. These are step-by-step instructions for selling your first or next art piece online.
I do a live call once a month where you can submit your questions, and I spend an hour answering them. The calls are recorded if you can't make it live. While I will be in the community answering some questions, that is not a guarantee. I have a lot of high-touch clients on my plate daily, so I'm not always able to be there answering questions outside of the calls.
If you are looking for personalized coaching from me, you can check out my heART Based Sales Accelerator or book a 1:1.
Will these systems help me build my website, grow my YouTube, be on Etsy, learn how to package my art, show me how to use Pinterest, and educate me on how to protect my work from AI, etc.?
No. This is not a Golden Corral buffet that leaves you feeling bloated and empty inside because you took on too much, and now you just want to go lie down. ๐
I'll teach you how to outline your personal brand as an artist.
Then, how to turn that into short-form content (for Instagram, YouTube shorts, TikTok, etc.).
Then, how to use that content to get people to buy the next art piece you want to sell.
I'll show you how to do it systematically, instead of getting distracted by the next thing you "think might work better."
Once you get your first online sale in the door, and you can do that a few timesโฆ then we can talk about the next thing.
Until then, let's slow down and keep things simple. Shall we? ๐
That being said, I'm happy to answer extra questions in our live calls.
And if this isn't the strategy you want to implement, then this isn't the community for youโฆ and that's okay! ๐ There's plenty of business buffets out there!
If you feel like making content takes your whole day, I've got the exact bonuses for you! And they're completely free with your membership!
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Bonus 1: The Make Content In 30 Minutes Workshop
The whole workshop is what it sounds like. I'll show you how to simplify making your content with everything from:
- Content ideas.
- Shooting your content.
- and Editing โ using only two buttons. ๐
You'll do it with the phone you already have, in the space you already work in.
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Bonus 2: Creative Content Creation. Tips And Shortcuts For Simpler Content.
In this workshop we talk about simple ways to make your content easier to shoot and more fun to look at. Nothing here needs a videographer, a ring light, or a personality you don't have. You'll spend less time fighting the camera and more time making art.
Think of this as the sequel to the "Make Content in 30 Minutes Workshop."
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Bonus 3: Content Organization. The Unsexy Task That Will Save You Hours Every Week.
I didn't teach this one, but one of our amazing artists inside the community did! Jamie Lee Peterson figured out how to shoot and organize her content so she can post way more often with way less work. It saves her hours and hours every week.
She was kind enough to teach it to our Accelerator clients, and it was too good to keep in thereโฆ so I want to share it with you!
Get Started For $19!
Billed monthly. Join now and you keep $19 for life. Join after July 23rd, 2026 and it's $27.
Do you offer refunds if I don't like it?
No refunds. But you can cancel any time!
I already know that things are busy, you have a show coming up, you don't know how much time you can commit, etc. If you're on the fence because of these things, or something else, consider asking yourself the following question.
When you ask that question, you might realize that whether or not you make your money back right away, or whether or not you execute every plan perfectly, or make every live callโฆ doesn't matter. Because you'll finally be allowing yourself to grow into the business skills it takes to not only make more sales of your art, but to actually enjoy yourself while you're doing it.
And if growing your skills while seeing your art business as a joy instead of a burden sounds like something you're intoโฆ well, that's exactly what we're all about. ๐
But hey โ no pressure here. It's totally up to you.
