Attract Art Buyers.
Build Your Fan Base.
Sell Your Work.Ā
Without The Exhausting Marketing Tactics.
Ā
Social media is a must-have for any kind of artist trying to sell work online.
ā ļø But people don't follow or trust accounts that only share their "product."Ā ā ļø
Think about it ā when's the last time you truly followed a coffee shop or a clothing store that only showed the things they sell?Ā We don't - because there's nothing in it for us.
Here's some stats to prove it:
šĀ 71 percent of people prefer buying from those that are aligned with their values. šĀ
š If people love a brand's story, theyāre 55 percent more likely to buy in the future. š
š 86 percent of shoppers prefer an authentic and honest brand personality on social media. š
š 71 percent of consumers say that they are more likely to buy from a brand that they follow on social media. š
Ā Ā
I get it though.Ā You've probably been told over and over that people justĀ loooove to see your process and your work, right? Sure - it works for some artists, but if you check closely - you'll likely see that they're not really getting buyers to follow them. The process videos just find you more artists who obsess over all the details.
And while artists will support you (sometimes) - wouldn't you say it's safe to say that you're limiting your potential reach? By a lot?!
According to these stats, if you're not sharing things like your story, your values and your personality - you're not just missing out on new audiences, you're also missing out on building trust with the majority of your potential buyers.
Ā
If that's your approach, it's no wonder why you might find yourself saying things like:
"I feel like Iām just talking to myself because I post my art and donāt get engagement from my audience."
"I donāt know how to connect my art with stories or experiences that my audience cares about."
"I have no idea how to createĀ fun content that alsoĀ getsĀ people to buy my art."
š I've Got Good Newsš
Everyone deals with these things! But it's incredibly important to remember that social media isn't a gallery or a stage. It's a place where people hang out, share, and connect.
Your social media is simply your way to start conversations and build connections that lead people back to your art, and eventually lead to sales. This is true whether you're a visual artist, musician, or creative educator.
Ā
But...
How Do You Plan On Selling More Work if Youāre Not Focused on Creating More Ways
To Connect WithĀ Potential Buyers? Ā Ā
š¤
TheĀ Best Way To Connect With Buyers Is By Sharing The ArtistĀ AND The Art.Ā
Ā
Ā
šØĀ This is called a Personal Brand, but really, it's just about how you let the world see the real you - and all the awesome things you're passionate about.Ā šØ
When you put yourself out there in this way, all kinds of opportunities start to happen.Ā
šÆ Brand Deals šÆ
šÆ Collaborations šÆ
šÆ Affiliate Sales šÆ
Why? Because you're no longer monetizing just your art - you're monetizing your IDEAS.
"But I'm An Introvert... I Don't Want To PutĀ My Whole Life Online."
Good! YouĀ shouldn't, and you don't have to! I help artists do this by focusing on just 8 things that you'll draw all of your ideas from.
Ā
š„¹Ā AndĀ TheĀ BestĀ News Is That You Can Do This YOUR Way.Ā š„¹
For example, one of our clients, Susan, refuses to do trends or anything of the sort. She just wants to show up and be there for HER peopleā¦ and you know what? It works!Ā Sheās built a community of folks that show up and pay her to hang out every week inside of a zoom callā¦ JUST TO CHAT!Ā
So how do you start to build your personal brand online?Ā
Ā
Presenting:
The Artist Brand Intensive LITE.
An 8 week program where weāll build AND GROW your personal brand online,Ā and show you how easy it can be to sell your work online.
1.Ā Sign Up For The 8 Week Program.
Through immediate access to recorded calls, we'llĀ spend 8 weeks together where you'll get direct instructions and assignments with each and every lesson!
2.Ā Define And Share The 8 Branches Of Your Brand.
When you expand your brand beyond your art, you're expanding your reach. Imagine what your growth could look like when you're putting out 8x the content idea, all designed to reach YOUR ideal buyer.
3.Ā Immediately Start GrowingĀ Fans & Sales.
This is all about ACTION. Each week you'll have a specific content formula that you'll use to growĀ a connectedĀ audience. On week 7, we'll create an opportunity for you to SELL your workĀ with ease!
Here's how we'll grow your brand and sales together over the 8 weeks.
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šĀ We'll meet every week on Tuesday at 11a Central. All meetings are 2 hours. You'll always walk away with a VERY SPECIFIC content assignment (and all the tools to make it easy) so you have something to post each and every week that will grow your brand, even as you're learning.Ā
š Week 1 - What a brand is, andĀ how to build YOURS so you stand out, no matter what you create.
š Week 2 -Ā Writing your storyĀ in a way that gets people to continue to follow your journey.
š Week 3 - The secret sauce that will create real connection and trust with people... fast.
š Week 4 - Creating content that feels authentic to you and your audience.
š Week 5 - Monetizing your personal brand. We'll look at all the potential ways you can make money with this new outlook.
š Week 6 - Creating a simple offer. Together we'll outline an offer that you'll make to your audience. We'll make sure you have all the ingredients to make people want to buy, without being sales-y at all.Ā
š Week 7 - Making money... NOW.Ā This week is all about YOU and getting you EVERYTHING you need to MAKE MONEY! You'll have all the tools you need to sell to your people during this week.
š Week 8 - Your 12 week sales plan. Not only do I want you to make money over these 8 weeks, I'm going to give you a plan for you to do it over and over again so you leave the class feeling confident about your next steps.
Pick the plan that works best for you!
MORE THAN ANYTHING, I WANT YOU TO BE HAPPY
WITH YOUR PURCHASE!
And just to make sure youāre satisfied, you donāt have decide now. Try it out for 30 days, and if itās not for you, just email me at [email protected] before your 30 days is up, and Iāll refund you. No questions asked. I want more than anything for you to feel like this is valuable.
Ā
"I went viral with a purpose and made new followers and over $6,000 in sales.ā
Completing this course is a huge win, but there are so many wins within it. Like being able to post more consistently with fewer and fewer blocks as the course went on. Being more in tune with my message and learning new words on how to talk about myself and my business. Sticking through it all and completing all of my assignments to the best of my ability.Ā
At the end of it all, going viral with a purpose, and launching a new product, got new followers and over $6,000 in sales. So many that I'm in a state of AWE.Ā
If you're considering trying the class, it's so worth it.Ā
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--Ā Willow R.Ā
"I built my following by thousands and increased my sales by over $1200 after months of $0!ā
"Over 8 weeks I have built my social media following by thousands, created heart-felt, authentic content, some with 1M and 1.8M views,Ā increased my overall sales by $1200 after months of $0, and laid out a plan for my next sales cycle.
All of that has come from truly understanding my story, my value as a whole person and an artist, who I am trying to make authentic connections with, and HOW to communicate my message.
The smaller group setting and weekly meetings gave us access to very personalized support and coaching from Lennon, as well as amazing camaraderie with other artists - who are now friends.
The personal growth we've all experienced is remarkable."
-- Chloe P.Ā
"After being in this course and doing the work,Ā I have gained so much more confidence.ā
After being in this course and doing the work, I have gained so much more confidence.Ā
The course isĀ AMAZING! I believe so much in myself and what I'm doing that I'm so comfortable asking for helpĀ and promoting my art - I don't even think about it! It just comes naturally!
Lennon, you need to keep going. You are awesome!
--Ā Lina S.Ā
IsĀ The Artist Brand IntensiveĀ right for you? It's Time to Choose.
Ā
Bottom Line
How do you want the rest of 2024 to go? Jumping in head first, taking action, and seeing both external and internal growth?
Or sticking with āthe planā - that if weāre being honest, maybe hasnāt even been working? Iāve taken all the risk here so you can try something differentā¦ and I hope youāll join me in making your art brand and business everything you know it can be.